MK Design London took home the Best Interior Designer Blog Award at the 2018 Interior Blog Awards. Mathilde, the mind behind the blog, blew the judges away with her dedication to the world of interior design. The IBA Blog checks in with Mathilde to find out how she felt when she won the award and what advice she has for new bloggers…
Where do you find inspiration for your blog content?
Inspiration can come to me in many different ways. Music, the latest exhibition, a great movie. Most of the time much of my inspiration comes from my travels! I love to learn about different cultures and how other people live.
What’s the best blogging tip you’ve ever been told?
If you start a blog it must be about a passion that you want to share with the world. It’s important to make sure it’s filled with unique ideas about what you truly love. Also, Instagram is essential. It’s been a source of inspiration, advice, and support. Any doubt or question I’ve had, it’s always been possible to find some love with the great Insta community.
How did you feel when you won the IBA18 Best Interior Designer Blog award?
I still can’t believe it! Especially considering just how many talented bloggers there are out there! I have been admiring so many of them for years. So much so that I was sure I wouldn’t win this award. I went to the night expecting to see some friendly faces and meet some new talents! I wasn’t expecting it at all; I froze for what felt a very long time when they called my name and stepped up without thinking too much! I was so honoured to receive this prize in the best Interior Designer category, and was in awe of the fascinating and beautiful Michelle Ogundehin!
Does your blog help enhance your interior design business? How does it operate alongside your main website?
It really depends on the time of the year or how many projects I am working on. I love to share my professional experience with my readers. Quite a number of post ideas come from clients’ questions about layout or colours schemes. I offer my advice and talk through my vision, then often I decide to share it with my readers, too. In general, if I am busy with projects I tend to blog less. Sometimes, it’s really difficult and time consuming to explain creations with words. Having a blog can be a lot of work and I do tend to prioritise paid projects.
Do you have any advice for new bloggers?
Just start! It might not be perfect at first but while working on your craft at the same time as blogging, you will feel inspired. Quickly, you will improve and develop your own personal style. Be sure to stay consistent; consider a blog calendar to help you schedule your posts in advance. Undeniably, it is a lot of work, so make sure you get paid what you deserve for your collaborations. I believe every blogger has self-doubt and experiences self-criticism surrounding their website or social media content but, at the end of the day, no one expects any other job to be done for free. Make sure you can build something both enjoyable and worthwhile for your reader and for yourself. Lastly, do not compare yourself to others. There is so much competition out there, so many people do the same thing, just be yourself and keep working!