First #IBA19 Blogger Event at The World of Wedgwood

Last month, we kicked off the launch of IBA19 with our first blogger event of the year. Our platinum sponsor, Royal Doulton, invited bloggers Nicolette from Archie & The Rug, Ashley from Lazy Daisy Jones, Carole from Dear Designer, Donna from Skirting Boards & Chandeliers, Nicola from The Girl with the Green Sofa, Mary from Hello Peagreen and Jessica from TwentySixStyle for an inspiring yet informative day at the Wedgwood Estate in the heart of the potteries…

Held at the World of Wedgwood in Stoke-on-Trent, both the IBA team and the bloggers got to discover the Wedgwood factory tour, the Wedgwood museum and even had the chance to have a go on a potter’s wheel to create their very own masterpieces. Take a look at what we got up to…

But First, Coffee

After an early start, we were welcomed with fresh coffee much to everyone’s delight. The bloggers looked on as the coffee was expertly slow brewed using Royal Doulton’s Coffee Studio Coffee Jug & Dripper Set for a rich taste and aroma. A perfect start to the day, it was thoroughly enjoyed by all!

Royal Doulton’s Design Manager, Keeley Traae, then gave an educational talk about the design process and trend forecasting. A large part of the talk was focused around the changes in home dining culture which led Royal Doulton to create the Bowls of Plenty tableware. These foodie-inspired dishes come in a variety of sizes, perfect for serving everything from dips, to toppings, to veg and salad and they neatly stack into one another for easy storage.

After an informative morning, the bloggers were split into two groups to explore either the Wedgwood factory or to get their hands dirty and throw a pot.

Wedgwood Factory Tour

During our trip to the World of Wedgwood, we experienced the award-winning factory tour. From casting to firing, glazing and decorating, it was fascinating to see the expert craftsmanship, artisan skills and techniques honed of 260 years up close. Watching a skilled painter delicately hand apply 24 carat gold to a cup was a real highlight of the in-depth tour.

Throwing a Pot

Now for the fun part! The IBA team and bloggers all had the opportunity to try their hand at the potter’s wheel. The experts made it look so effortlessly easy so we thought it would be a piece of cake, how wrong were we? We somehow had to turn a lump of clay into something that resembled the shape of a pot, but with a little guidance we got there in the end! I think we were all pretty impressed with the outcome! What do you think?

Museum Tour

To end the day, we went on a tour of the museum where over 3000 objects are displayed, including vases ‘thrown’ by Josiah Wedgwood himself. Spanning four centuries and 260 years of creation and innovations, it was really interesting to learn about the brand’s history and find out more about the life of Josiah Wedgwood.

Food, Glorious Food

Oh, and how could we forget the unbelievable lunch! Made by their very own chef Richard Allen, we got to enjoy a host of tasty treats and we just couldn’t get enough. Compliments to the chef, we’d come back just for the food!

A huge thank you to everyone at the World of Wedgwood for organising such a wonderful day. A selection of Royal Doulton’s collections are available at Amara so you can set the table for every occasion.

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