Farrow & Ball are dedicated to creating unmatched paint and wallpaper using only the finest ingredients and high levels of rich pigments with the capability to transform a room. Still made in Dorset, England as it has been since 1946 when founders John Farrow and Richard Ball were at the helm, the brand’s distinctive and inspiring paint colours and finishes are renowned for their depth and complexity. The masters of Colour, they have taken up the mantle of sponsor of the Best Colour Inspiration Blog Award category for the 2017 Amara Interior Blog Awards. The IBA Blog takes a look at Farrow & Ball’s new The Unique Look campaign in detail…
Decor lovers everywhere are constantly sharing their real home Farrow & Ball creations with the brand, so they thought they would give the best examples a chance to be a part of the Farrow & Ball Top 50 digital book. The Unique Look campaign strives to find the best examples of the brand’s paint and wallpaper working its magic in real life and the winners behind the homes that are chosen will win 10L of Farrow & Ball paint and the celebrated ‘How to Decorate’ book.
Whether modern or traditional, classic or eclectic, large or small, the brand are looking to showcase the homes whose owners have made them uniquely theirs using the Farrow & Ball look with this new campaign. Enthusiasts of the paint and wallpaper from across the world are being invited to share images of their own homes showcasing their favourite shades using the #myFaBhome on Twitter, Facebook or Instagram or upload their images to the brand’s inspiration site between now and 31st August 2017. Simply share your image with the hashtag and don’t forget to add which Farrow & Ball paint or wallpaper has been used, to be in with a chance of taking home this fabulous prize.
Head of Creative, Charlotte Cosby discusses the new campaign further:
‘Homes are shared with us every day and we love seeing how others have incorporated our paint and wallpaper into their interiors. Each home is different, and they all have a distinct look that beautifully reflects the customer’s own style. As a result, we decided to create the Unique Look ambassador campaign, which aims to find real people in real homes that we can showcase in our #myFaBhome Top 50 digital book.’
The winning images will be featured in the Top 50 digital book along with brochures, social media and on the brand’s website throughout the year. Creating an unmatched vibrancy in every room, Farrow & Ball paint and wallpaper forms a distinctive look thanks to the extraordinary way its highly pigmented colours responds to all types of light and brings each wall to life. The Unique Look campaign seeks to showcase how these key attributes can transform real homes.
Visit the Farrow & Ball website to read more on the campaign, upload your own photos and read the terms and conditions.