Founded in 1904, Georg Jensen is a Danish design house known for its artistic boldness, superior craftsmanship and creative collaborations. Working with some of the foremost designers of the last hundred years, their collections are targeted to a global audience who appreciate the Danish lifestyle and quality of life. Sponsoring the Best Design Inspiration Blog category at this year’s awards, The IBA Blog takes a look at Georg Jensen’s latest collection, Manhattan…
Inspired by the glamorous Gatsby era of New York City, the Manhattan collection is a sleek and sumptuous barware range for the most discerning of hosts. The collection invites you to step back in time to revive a Mad Men culture which revels in artisanal cocktails and mixology. Taking influence from the Art Deco movement and its geometric decorative expression, it effortlessly blends with the Georg Jensen design legacy to form a fresh take on the famous aesthetic.
Sanne Lund Traberg was the in-house designer for the Manhattan collection and she reached into the company design archives for inspiration. Through sketches, photographs and original objects of more than a century of Georg Jensen masterworks, Traberg was able to utilise designs that captivated her when creating the collection. Symmetry and clean lines of the Art Deco era first drew Traberg and she was particularly drawn to the Pyramid collection released by Georg Jensen in 1922 designed by Harald Nielsen.
Together these historic designs shaped Traberg’s new Manhattan collection which adjusts the scale and proportion of the classic stepped motif to feature sharper lines bringing a more contemporary, architectural look.
‘It’s wonderful when we can look backward and forward at the same time, and it’s important that today’s designs have a strong link with our history,’ Traberg says of the collection. ‘Art Deco is of course very important to Georg Jensen, but with Manhattan we’ve presented a more modern expression of that era.’
The new Art Deco inspired Manhattan collection is now available to browse at Amara.