Blogging Goals 2018: Get Set For The Year Ahead

2018 is almost here. What are you going to achieve?

If you are serious about blogging, especially if you want to become a full-time blogger, you need to set yourself a blogging goal every year.

This could be a commitment to blogging a certain amount of times per week/month, it could be winning an award, or looking to grow your email list to a certain amount.

Why Set Blogging Goals?

You might be wondering what is the point in setting blogging goals, you know what you’re doing so just do more. Well…

  1. Goals Give You Focus

By setting goals for yourself you give yourself a target to shoot for. This sense of direction is what allows your mind to focus on a target and rather than waste energy shooting aimlessly, allows you to hit your target and reach your goal.

  1. Goals Allow You To Measure Progress

By setting goals for yourself you are able to measure your progress because you always have a fixed endpoint or benchmark to compare with.

  1. Goals Help You Overcome Procrastination

When you set a goal for yourself you make yourself accountable to finish the task. This is in complete contrast with when you do things based off a whim and it doesn’t matter whether you complete them or not.

  1. Goals Give You Motivation

The root of all the motivation or inspiration you have ever felt in your entire life are goals. Goal setting provides you the foundation for your drive. By making a goal you give yourself a concrete endpoint to aim for and get excited about.

Convinced yet? Thought so, let’s see how to set your blogging goals…

[minti_blockquote]In my previous role in SEO and content marketing, I worked very closely with our editorial and PR teams to form a calendar of content and promotions in line with what was happening over the following year (from seasons and National holidays to fashion shows and film launches). Every month we’d hold a meeting to recap the coming 4-week plan and I believe that blogging should be no different. Planning a schedule ahead of time gives you a clear goal and something to focus on when you find yourself hitting a wall! It also means you don’t miss out on those big events or key trends that will garner the traffic you’re looking for. Of course, it’s important not to be too rigid either — seeing it as more of a framework into which you can introduce more spur of the moment articles will help to create a balance between on-trend and of the moment. Selina Kerley, McQueens the Blog[/minti_blockquote]

How to Set Blogging Goals?

The first step to setting your blogging goals is to understand where you want to be in 12 months time. Most bloggers strive to one day turn from a part-time blogger into a full-time pro blogger so you need to work out what you need to do over the next 12 months to work towards that ambition.

  • Would you like the esteem of winning an award for your blog?
  • Would you like to reach your next milestone in traffic (1000,5000,10,000… per month)?
  • Is this the year you finally start taking building your email list seriously?
  • Have you had a few initial inquiries about sponsored posts on Instagram and want to double down there?

Wherever it is you want to improve, that can be your goal. Using the above examples, if the answer was yes to each one your goal for each could be:

  • In 2018, I will win an Amara Interior Blog Award (other blogging awards are available)
  • In 2018, I will reach 10,000 visitors per month by the end of the year
  • In 2018, I will take my email subscribers from 0 to 1,000 by the end of the year
  • In 2018, I will grow my Instagram following from 10,000 to 50,000 by the end of the year

A quick word of warning, don’t set yourself too many goals. Where possible set yourself just ONE to focus on, for a couple of reasons:

  1. Putting 100% of your focus into ONE goal means you are much more likely to achieve it as you have fewer distractions.
  2. In working towards that goal, you will inevitably grow other parts of your blog. For example, one of the side effects of growing your email list is that you will also grow your traffic.

Be bold, aim high with your goals. Don’t set yourself an easy target or you won’t have the motivation to achieve it. Don’t be afraid to go for a number higher than you think is possible. As long as you stay determined and focused – you can do it!

How to Keep to your Blogging Goals?

Now you’ve decided what your goal(s) are going to be, it’s time to set yourself up for success.

Here are a few techniques to ensure you achieve your goals:

Document It (EVERYWHERE)

The best way to keep your goal front of mind is to put it everywhere:

  • Write a comment on this blog post
  • Save it to your background (phone and laptop)
  • Put it on your fridge
  • Tell everyone
  • On your mirror

The psychological effect created by repeatedly seeing your goal will help you focus and strive to achieve it.

Plan out your Goals in Weekly or Monthly Steps (with rewards)

Your goal might feel ambitious but if you break it down into weekly or monthly chunks it can instantly feel more achievable.

For example, if your goal is to get 1,000 subscribers over 12 months, you could break it down into how many new subscribers you need each month which works out at only 83 new subscribers each month.

Find an Accountability Buddy

If you have any blogging friends, get together and plan your goals together. Then check in with each other every month and meet up every 3 months to discuss how you are progressing and share ideas how each of you can continue towards your goals.

blogging goals

2018 Goals of Interior Design Bloggers…


I’d really like to improve my photography skills and experiment with styles so that I can really forge my own signature look. I currently use my phone a lot out of ease but after winning the award this year I’d like to invest in a camera – one that I actually read the manual too! It would be great to push this further on my blog for seamless photos all of the time and to ensure it’s a skill I have under my belt for future projects. Emma Jane Palin[/minti_blockquote]

[minti_blockquote]Over the past year our audience has grown dramatically and we’d like to continue this growth and reach even more people – so our blogging goal for 2018 is to double our page views. Amy Brandhorst from Topology[/minti_blockquote]



[minti_blockquote]In an industry where it is all too easy to compare yourself to others I feel that goals are an essential. They are yours and only YOU can achieve them. In 2018 my main goal is simple. I aim to dedicate 15 minutes every day. Just me, some quiet, a cuppa, a notebook and no pressure. I just want to take a small amount of time each day in addition to my set times to plan, reflect and get inspired. Katie from Come Down to The Woods[/minti_blockquote]

[minti_blockquote]I’m buying myself a professional camera this Christmas because my 2018 blogging goal is to improve the quality of my image content. I’m really excited to experiment with photography, composition and styling next year and I can’t wait to showcase more original content to inspire my readers! I also want to travel more next year, so having a better camera will allow me to capture moments to treasure and share for design inspiration. I’m currently putting together a travel bucket list for 2018 so keep an eye out on my blog for all the cool design places I’m looking to visit next year! Natalie Holden[/minti_blockquote]

[minti_blockquote]For 2018, I want to revamp my website home page to make it more user and mobile friendly, especially when it comes to video content. Additionally, I would love to a dedicated travel guide of my southern cities in a digital magazine format to the travel section of my website. I plan on doing this by finding the right development team and part-time freelancers to help with developing content while I can focus on long-term strategy for the brand. Michiel Perry,[/minti_blockquote]

[minti_blockquote]To continue to write weekly about things that excite me in the world of interiors, but also to put more time into other, lifestyle-focused subjects that interest me too. Lisa Dawson[/minti_blockquote]

[minti_blockquote]Create more Craft related Content.

Increase my Instagram Following.

Go back to London and this time WIN the Amara Interior Blog Award for Best Craft Blog!!! Jessica Power[/minti_blockquote]

[minti_blockquote]1. Finish my online course (8 weeks to decluttering and styling your home) and launching it online; setting up a sales funnel for this online course

2. Publish hard copies of “The Complete Home Manual” and “The Ultimate Monthly Cleaning Schedule” sell these online and through pop ups.

3. Migrate to Convert Kit so I can set up multiple lead magnets and opt ins to my mailing list and products

4. Sell other things through my Marilen Styles such as an organic makeup line. Marilen Styles[/minti_blockquote]

[minti_blockquote]Our blogging goal for 2018 is to create video content to accompany our posts. We are passionate about interiors and love sharing our creative processes on the blog, but what we have found is that sometimes words alone are not enough to convey our message, particularly when it comes to tricky DIY or ‘How To’ steps. We hope that by filming our work we will create a richer experience for our readers, plus it’s a great way to give everyone a behind the scenes look at the day-to-day workings of RSG. Chloe from Rockett St George[/minti_blockquote]

[minti_blockquote]As for blogging goals, my main goal is to be producing mostly all original content by the end of 2018. Growing followers would be amazing but my main reason for starting blogging was to get my ideas and love of design out there. I want to focus on DIY projects and original ‘inspiration’ posts, rather than looking at existing online content. I want to be engaging readers in their own design, rather than following trends and copying images. My goal is to be unique and for my readers to be so too. Malcolm Begg from DesignSixtyNine[/minti_blockquote]

[minti_blockquote]GOAL 1 – In 2018, we will launch our fabulous, amazing, user-friendly, inspirational new blog design.

GOAL 2 – In 2018, we will learn even more about our fabulous readers and what they love to read about, and create amazing content for them!

GOAL 3 – In 2018, we will cross all our fingers and toes and hope to be shortlisted again for an Amara Interior Blog Award… even better, we might even win! Sally Hayler from Secret Linen Store[/minti_blockquote]

[minti_blockquote]My goal for 2018 is to improve my photography for the blog and Instagram, as this is foundational to many of the other goals I’ve set for The Curated House. There’s always a new skill to acquire or refine as a blogger, and this one is essential! Sarah Walker from The Curated House[/minti_blockquote]

[minti_blockquote]I post every Monday only. My company is my full-time job and blogging is just a way to stay connected to my clients and build more brand recognition. I do not profit from the blog in direct revenues and don’t think I will ever set it up in that fashion. My goals are just consistently making the time to write and consistently posting. I stay a month ahead of my posts and write every Saturday morning from 5-9. I download pictures into new blog ideas as I get them so when I go to write, wherever I may be, inspiration is already in front of me. Leslie Sinclair from Segreto Finishes[/minti_blockquote]

[minti_blockquote]My blogging goal for 2018 for is to work hard on my SEO and domain authority through writing for other publications (I currently write for Huffington Post, The Lady, Reloved and more). But that’s a bit techie – so I want to also work on my photography and maybe go on a course to learn how to get the best out of my camera. Kate Beavis[/minti_blockquote]

[minti_blockquote]My blogging goal for 2018 is to grow an engaged audience. I want to go from 600 page views per month to 1000 per day and I want my audience to be highly engaged. I will focus on content creation and networking! I don’t know if this is a realistic goal but I want to believe it is :) Martina Pardo from A Designer at Heart[/minti_blockquote]

[minti_blockquote]This year being my target number of sign-ups and to concentrate on my luxury, high-end content to fit the brand.

The first half of 2018 I also have the goal to ‘advertise my blog posts as a standard in my mailouts’. 

I haven’t done this as a standard before but now my mailing list is a good size, it’s a great way for me to get my blog out there and most importantly, I know it’s going to people who have already had an interest in us, what we do and what we have to say so hopefully will drive my readers and clicks to the blog. Gina Everett from Create Perfect[/minti_blockquote]

[minti_blockquote]At the moment my blog is a part time job, I also still work doing hair&makeup on magazine shoots. I would love for the blog to become my main source of income so I can focus mainly on craft and DIY and do less makeup jobs. Let’s hope 2018 will be the year! To achieve my goal I’m investing in PR lessons, trying to get my social media following up and investing time in building a community. I don’t have set numbers in mind I want to achieve by the end of the year I would just like to fucus of my work to shift to full time blogging/vlogging. Another goal is finally winning an Amara award! I’ve been nominated 3 times now and this year I had a highly commended from the judges, maybe it’s going to be 4 times lucky?  Hester from Hester’s Handmade Home[/minti_blockquote]

[minti_blockquote]My goal is to create a clear blogging strategy early next year (so far it has been somewhat ad-hoc/ ‘off-the-cuff’) and then aim to quadruple my readership by the end of 2018. Sarah from Girl About House[/minti_blockquote]


What now?

  1. Set your own goal – and let us know what it is in the comments.
  2. Find an accountability buddy.
  3. Get to work


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