Each year at the Amara Interior Blog Awards one blog goes home with the top award of the night which is the Bloggers’ Choice Award. Chosen by the rest of the shortlisted bloggers, this award is for overall excellence in the interior blogging industry and this year the top award will be sponsored by A by Amara. Amara’s own homeware label, it was first launched in 2016 and now releases two annual collections with multiple trends. New for AW17 are the Haven and Origin trends, with products in each exhibiting their own unique look and feel; the IBA Blog takes a look…
The Origin Trend
Inspired by nature, Origin brings a touch of the outdoors in through hue and texture. A celebration of nature’s design and the composition of the untouched world, the trend has a fabric focus of velvet and leather combined with materials such as woods, cork and terracotta. Earthy browns and neutrals come to together with deep greens in Origin which are fabulous for working into all areas of the home to create a wonderfully relaxed, natural setting. Standout pieces from the Origin collection are the driftwood and teak items which perfectly encapsulate the trend and look particularly striking paired with soft furnishings which mimic nature’s most intriguing patterns, from rock formations to fish scales.
Origin tableware is infused with a hint of gold to add a dash of luxe to the collection, with the Gunnison range especially glamorous and inspired by white and gold marble. The trend is fantastic for creating a restful sleeping setting because of it neutral hues. From painterly leaf and floral designs to subtle textures, the Origin bed linen collection manages to offer a calming feel but still packs a style punch and the look can also be carried through into the bathroom with towelling and accessories in complementing designs.
The Haven Trend
A chic contrast to Origin, Haven is filled with vivid colour and man-made pattern. The Moroccan inspired collection is instantly recognisable with traditional tile designs and tactile textures and is fabulous for those looking to incorporate different cultures into the home. Deep purples and sky blues reign supreme in this trend, which gives Haven a look suitable for any time of the year, from adding colourful design to the winter months, to transforming your home to a Moroccan retreat in the summer months.
Classic Moroccan tile designs can be seen across many key pieces in the Haven range from the Bohemian bed linen range to the Starlite table accessories. Another fantastic element of the Haven range is to transform your bathroom into a chic spa area through the hammam inspired waffle towels and more tile inspired accessories from the Bowes bathroom range which features a timeless white relief design. Close attention to detail has been paid in this trend to mimic the embellishments often found on classic Moroccan pieces, with tassels, pom poms and woven details found throughout.