12 Reasons to Start Blogging

On the Amara Interior Blog Awards Blog in 2016 we will be providing top insights into the interior blogging world with essential tips posts from both us and leading interior bloggers. But it’s not all about how to improve your blog once it’s up and running, some of the best advice you can get is why to do something in the first place, so here we have gathered together the very best reasons to start your own blog…


12 Reasons to Start Blogging

1. To Learn New Things

The world of SEO and social media can be a very confusing place for those new to the industry, but starting your own blog can be a brilliant way to learn on the job. As it is your own personal blog, you can learn at your own pace and you get to choose how your education is formed, whether from attending conferences, joining online courses, teaching yourself via the extensive publications already available or a combination of all three.


2. To Improve Your Writing

A blog will also hone your writing skills and will allow for a tentative writer to gain essential confidence in their work. Writing regularly means you are actively practicing your writing skills and having your own blog will force you to write regularly. By writing about a certain topic in your chosen tone & for your target audience, you’ll give your skills a constant workout, learn to proof-read your own work and pick up on your regular mistakes and fix them before making them in future. By showcasing your expert writing skills in your niche means you’ll be a good target for brands who will pay you to write for them.


3. To Increases Chances of Job Offers

For many professions a portfolio of work is required when applying to any job within certain industries, much the same as using a blog as a creative outlet, it can also serve as your online portfolio. A fantastic way to showcase certain skills and knowledge, particularly in the SEO and blogging industries, your blog could quickly become the strongest aspect of your CV – an enticing addition for potential employers to discover.


4. To Supplement Your Income

Whether you want to become a professional blogger and it to become your main income or you just want to blog for fun and earn enough for the blog to pay for itself, you can make it happen. There are many opportunities for bloggers to make money, from being gifted free products and paid sponsored posts, to potential press trips and writing work. Affiliate marketing is also become more and more popular with bloggers, which entails promoting certain brands & products and being rewarded with a percentage of the profits. The potential is out there, you just need to start blogging to tap into it.


Image courtesy of Amara
Image courtesy of Amara


5. It’s free (or affordable)

You can set up a blog on free microsites (like Blogger, WordPress or Tumblr) with relative ease, bloggers can then take the next step and set up a custom domain name, for as little as £10 a year, and host the same site for as little as £25 per year. The best thing to do is to pick a name and run with it, don’t look back or your will start doubting your choice.


6. To Help You get Published

Many interior bloggers have gone on to publish their own books, most notably, William Taylor-Willis, Kate Watson-Smyth & Ellie Tennent. Blogging allows you to build an audience interested in your niche who will be become your number one fans and hopefully customers if you decide to turn your attention to book-writing. Showcasing your expert skills in the industry as well as your writing skills will make you more marketable to the publishing industry and building up a firm reputation as a knowledgeable and popular blogger may even lead to them approaching you.


7. Keeps you Disciplined

Blogging in your spare time (how the vast majority of bloggers in the world start out) helps you learn to be organised as you have to balance your time around your work, social life, family and your blog. Fitting blogging in around your other commitments will hopefully improve your planning skills if you work at it and the first step is creating your first editorial calendar and then planning out the posts you decide to do and when you are going to do them. A top tip for planning your blogging time around your other responsibilities is to treat blogging as a work commitment you can’t get out of, which changes your mind-set and keeps you more focused.


8. To Promote Your Business

A blog doesn’t have to be your own personal online outlet, it can also be an essential business tool too. A successful form of free online promotion, it is a great way to network and allows new audiences to discover your company. In the modern age an online presence is a must for any company and a blog can be a first tentative step into this world, not to mention a fabulous way to establish yourself as expert in a certain field.


Lomography10059e (Medium)
Image courtesy of Amara


9. For University/Higher Education Applications

In the same way that it works well for job hunting, a regularly updated & well written blog can also set you apart from the competition when applying to universities or higher education facilities. Ideal for exemplifying your commitment to your chosen subject, blogs on journalism, fashion and art are particularly sought after as they are a good indicator of your talent.


10. To Improve Your Creativity

All areas of blogging require a certain amount of creativity, but if you are more artistically inclined than most having your own blog is the perfect outlet to document all of your creative musings. Whether in the form of photo sharing, a place to create inspiration/mood boards, or even a personal journal to exemplify your writing ability & to house short stories, your blog will be a testament to your creative side.


11. To Share Your Journey

Whether you have a trip of a lifetime planned, are starting a big project or would just like to keep distant family and friends updated on the wonderful world of you, a blog is a fantastic way to keep all of your news in one place. A blog can also be a great way to meet others that share a common goal and those going through the same experiences as you are.


12. To Enhance Your Self Esteem

We all like to feel good about ourselves and a successful blog with good traffic, shares and comments will do just this. If done right it will also allow you to connect with others on the same path as you, inspire others to follow in your footsteps and gives you access to the exciting, creative and ever-supportive blogging community, who are certain to welcome you with open arms.

There you have it, our top twelve reasons for starting your own blog…so what are you waiting for? Now’s the time to get blogging!

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