Founder & Creative Director of Amara.com
As Creative Director & Head Buyer at Amara, Sam knows exactly what works and what doesn’t. Her background in retail fashion nurtured her innate styling talent and with it came an ability to stay ahead of trends. Sam’s transition into the world of interiors was sparked by a home renovation project, leading to the inception of the luxury online homeware company.
Now in its 11th year, Amara was founded on Sam’s aesthetic know-how which has led to partnerships with the world’s most luxurious brands and ensured success at every turn for the company. As an Interior Blog Awards Judge Sam will be looking for engaging content, original ideas and of course, spot on style within each category shortlist.